About Us

We believe branding enables meaningful business growth.

Creating a positive impact is as important as making a profit, and it leads startups to grow faster, attract the right customers, talent and investors.

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How we work

Our process is led by context, perspective and insight.

Learn

In-depth assessment to understand the business vision, who your product/service is for and its competitive relevance.

Identify

Research to identify how your startup brand can deliver purpose and meaning for audiences and stakeholders.

Deliver

Articulate and deliver brand strategy and visual design solutions in the unique context of your brand.

Programs

Marketing solutions to help you build a relatable brand.

Brand Blueprint

A program to transform your business vision into a meaningful brand platform your audience relate. A solid marketing foundation for effective customer acquisition.

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Brand Design

A program to design a new logo and define your brand visual codes such as colour palette, typeface, photography style, key visual assets and applications. All wrapped in a brand book.

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Packaging Design

A program to review CPG competitive context, define the brand architecture of your product line and create a packaging design system for scale, customer relevance and retail impact.

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Branded Content

A program to define your brand content strategy (themes, topics and key messaging) and design consistent branded templates for your social media posts using your existent brand assets.

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Innovation Sprints

Bespoken design thinking workshops to generate conceptual solutions for your brand, product or service.

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Campaigns

Bespoken digital, print and omnichannel marketing campaigns from messaging strategy to creative concept and production.

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Work

Jul 1, 2022
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In Path Dental

Bringing a purpose-driven Dental Care brand to life.

Dec 1, 2021
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Pampa Y Patagonia

Unleashing meaning and style for a Latino-Canadian brand.

See Work

Leadership

Dani Martins

Founder, Brand & Design Consultant

Dani Martins is a strategy-driven branding professional with 20 years of international experience in brand strategy, creative direction and UX strategy and design.

His professional journey allowed him to work with multiple product and service categories, including RBC Royal Bank, Hershey’s, LYCRA, Smirnoff, Johnnie Walker, Absolut, Ford Canada, TNT, HEXO Cannabis, Bauducco, Adidas and Facebook.

Aside from work, Dani is a musician, photography enthusiast, husband and dad who values respect, fairness, self-awareness and development.

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Good design is never random.

Let’s connect.

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