About Us

We believe branding is the keystone for business clarity and meaningful growth.

When creating positive impact is as important as making a profit, startups can grow faster, attract the right customers, talent and investors. That is why brand strategy is essential.


Defining your brand through context, perspective and insight.


In-depth assessment to understand the business vision, who your product/service is for and its competitive relevance.


Research to identify how your startup brand can deliver purpose and meaning for audiences and stakeholders.


Articulate and deliver brand strategy and visual design solutions in the unique context of your brand.


Productized solutions to help you build relatable brands.

Brand Blueprint

A program to transform your business vision into a meaningful brand platform your audience relate. A solid marketing foundation for effective customer acquisition.

Brand Design

A program to design a new logo and define your brand visual codes such as colour palette, typeface, photography style, key visual assets and applications. All wrapped in a brand book.

Packaging Design

A program to review CPG competitive context, define the brand architecture of your product line and create a packaging design system for scale, customer relevance and retail impact.

Branded Content

A program to define your brand content strategy (themes, topics and key messaging) and design consistent branded templates for your social media posts using your existent brand assets.

Innovation Sprints

Bespoken design thinking workshops to generate conceptual solutions for your brand, product or service.


Bespoken digital, print and omnichannel marketing campaigns from messaging strategy to creative concept and production.


Dani Martins

Founder, Brand & Design Consultant

Dani Martins is a strategy-driven branding professional with 20 years of international experience in brand strategy, creative direction and UX strategy and design.

His professional journey allowed him to work with multiple product and service categories, including RBC Royal Bank, Hershey’s, LYCRA, Smirnoff, Johnnie Walker, Absolut, Ford Canada, TNT, HEXO Cannabis, Bauducco, Adidas and Facebook.

Aside from work, Dani is a musician, photography enthusiast, husband and dad who values respect, fairness, self-awareness and development.