Suflê

Suflê Logo Redesign

A redesign to celebrate Brazilian food and culture.

Deliverables

Brand Strategy
Content Strategy
Packaging
Visual Identity

Aug

2022

Food is embedded in culture, so why not leverage that to build an iconic visual identity and content strategy to give Suflê the spotlight when it comes to Brazilian food and culture?

Suflê Redesign & Content Strategy

Celebrating Brazil was the strategic premise for the complete redesign of Suflê. The shapes and colours of the Brazilian flag were the base point to create a vibrant, fun and iconic visual system including packaging, print and digital. The new logo conveys the boldness and simplicity of the meals while reinforcing the friendliness of the Brazilian people. Everything is wrapped in a content strategy and tagline to position Suflê as an authentic brand that is deeply rooted in the Brazilian culture.

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